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Underwear with style.. Pull-in has remained faithful to its values and is no longer a brand like the others. It has become a way of life, of behaving, of establishing an identity.

In the 90’s, this 25 year-old engineer and fashion passionate, realized how much the youth is attracted to colors and originality, down to all the smallest details… but their drawers. As a matter of fact, underwear seemed to be the only category left aside in this relentless quest for style. Pull-in has changed all that with the style and comfort that you deserve head to toe. Shaking up the codes of a conservative lingerie industry.